The Solution
The discovery process of this project revealed that not only was there a lot extraneous content, there was also a stakeholder attached to every business unit the content represented. Our solution to dynamically craft a user experience that would represent every business unit while engaging users with relevant content and calls to action. With content and information architecture in place, the design phase moved quickly. The results were profound, going from over 100 navigation items to 8, with clearer CTAs and consistent messaging throughout.
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