The Objective

To complete a re-design using an existing brand and identity to increase conversions rates to a hazmat based learning management system (LMS)


– Website Re-Design
– Increase Market Visibility
– Increase Conversion Rates
– Drive Traffic to LMS
– Improved User Experience


  • Research + Discovery
  • Content Strategy
  • User Experience Design
  • Development
  • Search Engine Optimization

The Solution

After interviewing the ChemTran team and helping them solidify their audience segments through user personas and user journeys, we worked together to create an drastically improved user experience design that achieved a 28% increase in conversions to their learning management system for a hazmat training course which was a core goal of the project.

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