The Objective

To re-brand a complex data plumbing software company and make their core messaging and value proposition easily digestible. Yea, we just made big data fun…we did that.


– Re-Position For Increased Brand Awareness
– Voice + Tone Workshops To Refine Messaging
– Set a Vision To Make Big Data Fun
– Unique Iconography + Graphic Design
– Improve UI/UX, CTA’s and CRO


  • Brand + Identity
  • Voice + Tone
  • Logo Design
  • Content Strategy
  • User Experience Design
  • Web Development

The Solution

Through a series of workshops, long nights and hard work with the NYC Based BROADPEAK team we worked collaboratively to craft a beautiful new brand persona with the mission to make big data fun. We achieved our goal by not only building a bad ass brand, but bringing that vision into a stunning new website using micro-animation to the waves of data that BROADPEAK "Plumbs"

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